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A Welcome For Women and A Welcome For Men

The piece A Welcome for Women and A Welcome for Men explores gender stereotypes through language, highlighting the often bizarre, degrading, or misogynistic labels attached to women on a daily basis.

Public discourse—from street conversations to parliamentary debates—is saturated with various qualifications used to categorize women, reflecting deep-seated gender inequalities. The work presents some of these characteristic labels, written in a combination of Cyrillic and Latin scripts.

The “welcome for women” section includes both slurs and shabby, derogatory expressions, alongside newly composed linguistic forms that classify women according to motherhood. In contrast, the “welcome for men” section is intentionally simple, as men are portrayed as almost flawless. Visitors are invited to contribute additional tags for the “stronger sex,” creating an interactive element that mirrors societal complicity in perpetuating stereotypes.

Through this piece, the work critiques a society that fails to detect or challenge deviant phenomena, instead tolerating and reinforcing them, thereby shedding light on the atrophy of social conscience.

photo credit Duško MIjanić

milena jovicevic
milena jovicevic
milena jovicevic
milena jovicevic
milena jovicevic

video frames, HD video 01' 23", photo credit Duško Miljanić

© 2011 Milena Jovicevic, artist, All rights reserved.
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